/ABOUT

Hi! I’m Sarah Poole – Creative Director and Senior Conceptual Art/Design director, with an established career in creating engaging brand experiences for some of the world’s largest brands.

Starting with a compelling reason why, I enjoy creating exciting concepts and crafting them beautifully to bring meaningful joy to people. I lead projects from concept to delivery, directing creative teams and designers. Getting hands on to ideate, sketch, design and style or stepping back to manage multiple projects at a time. I am honoured to have picked up awards along the way and have had the pleasure of mentoring young talent to help them flourish. I know how to effectively manage creatives to bring out the best in them and am no stranger to helping shape the creative department.

My background (and heart) is in conceptual design and art direction. I started out designing activations for FMCG, beauty and gaming clients. I made the move into art direction whilst working on children’s brands and created 360 campaigns before moving into the world of experiential and integrated brand experiences. As a long-time lover of interior design and branding, I love creating physical spaces and communications that evoke a desired feeling in people.

Please take a moment to check out my work and if you’d like to find out more feel free to get in touch.  I’m always smiling and happy to help.

/WORK

/CLIENTS

I've worked with some amazing clients over the years, in finance, luxury, tech, booze, FMCG and kids. Here are just a few of my favourites...

2021
B2B Experience of the Year:

The Drum Awards for Experience

– Campus

2017

Best Experiential Event:

Eventex Awards - The Floating Gaardens

Best Brand Engagement Event Finalist: Eventex Awards

Bronze Reggie Award:

Age specific category - The Floating Gaardens

Highly commended:

Event Awards Outdoor event category

- The Floating Gaardens
Award for Innovation:

SAP (Internal) – The Smarter Skipper

2015
The Masters of Marketing Awards Finalist:

Multi-channel marketing – Weetabuddies

2013

IPM Gold Award:

Retail and e-commerce category

– The Great McDonald’s Mascotathon

/AWARDS