Challenge

Help Emily Penn rally an army of changemakers across the world to help create a plastic free future for our oceans.

Solution

The SHiFT platform - https://shift.how/

An interactive, solution finding website that uses SAP’s technology to teach people across the globe how they can personally help stop plastic pollution.

We turned Emily’s post-it note brainstorms, that she uses on board her EXXpedition voyages, into a bespoke action suggesting game, that takes into account people’s skill set and interests. It then links them with like-minded people and opportunities across the world to help them turn solutions into actions and allows Emily Penn to measure the impact she is having on a global scale.

Results

Still going strong today. The website launched on World Oceans Day in 2020 and was covered on Sky News, ABC News, Forbes and organically shared by the likes of Ellie Goulding.