Challenge

Educate competitive sailing fans and business decision makers on what SAP does for sailing and encourage further exploration into what SAP could do for you and your business.

Solution

SAP Sailing’s first interactive virtual reality experience, where the audience was transported to Muscat to race in the thrilling Extreme Sailing Series. With the help of SAP Sailing Analytics participants became the Smarter Skipper and experienced how SAP empowers the sailing world and enables sailors to better their performance.

Launched at the world’s largest sailing event - Kieler Woche, the Smarter Skipper activation toured the world across sailing and tech events. Other SAP success stories, in sport and business, accompanied the experience helping people imagine what SAP could do for them.

Results

Launch event results:

-   3290 people took part

-   84% of participants had an increased understanding of SAP solutions

-   62% of participants had an increased understanding of sailing

-   19,463 engagements

-   43,090 social media views

-   217,524 impressions

Awarded internally at SAP for innovation