Challenge

Create an urban experience that delivers brand re-appraisal and talk value amongst adventurous drinkers, in an increasingly crowded craft beer market.

Solution

The Floating Gaardens – an unexpected garden barge that toured East London’s canals, subtly telling the brand’s story through taste altering soundscapes and drink enhancing food pairings.

A star-studded media launch, beer and brunch events, a PR and social strategy and on-trade garden makeovers helped keep conversations alive following the launch.

Results

- 708 people experienced sailings (vs. target of 576: +23%)
- 4,845 online ticket entries (vs. target of 1,000: +345.5%)

- Visitors to moored barge: over 100 per night – 800+ overall

- OTS (opportunity to see) of 66,000 (vs. target of 55,000: +20%)

- 41 editorial pieces in 30 titles, from Time Out London to Tatler.co.uk

- Total social reach: 943,574

Best Experiential Event of the Year at the Eventex Awards 2017